Read the TRIBAL KNOWLEDGE Manifesto
Sample the book by sampling this Manifesto. I’ve distilled 10 core lessons from the book into a super-snappy 24-page Manifesto that’s designed to get you thinking differently about your business.
And if you enjoy what you read here, you’re bound to enjoy the full-length book. One more thing … if you find this Manifesto worthwhile, please share it with others you think may benefit from reading it. Thanks.
Posted in Preview Tribal Knowledge



You’ve simply created a masterpiece, John. It’s rare that a simple business book can truly have such a profound impact. As a huge starbucks advocate and a student of business, I’ve always admired their uniqueness, yet often wondered how a coffee bean can create such an incredible movement. Tribal Knowledge has cracked the code for me and millions of other aspiring entrepreneurs who share a similar passion for the customer and the experience. There’s something very exciting, alluring, and downright inspiring about having the starbucks manifesto. Thank you for sharing.
Posted by Moe Abdou on October 25th, 2006 at 11:29 pmHi, Mr. Abdou, and again Mr. Moore!
I also love this part of your world of SBUX (Sutaba, in Japan). YOur
24-page compilation is an excellent piece of systematic writing. Just
as you say, Mr. Adbou, not only did your TK book crack the code of
Wonder, but also it led to creating a whole new “right-brainy” world
in the extremely?! left-brainy society (read: the U.S.A.)
High praise, no dobt for your book, TK, and to you, too: Mr. Adbou!
Your excellent aptly said comments should truly ring the bell for other
Sutaba loyalists.
John Moore’s Manifesto! Powerful, inspirational, and emotional, as
well ! Keep that spirit up, and up, Mr. Moore.
As ever, live, love, and have a cup of Sutaba coffee !
Posted by KyariKon on October 30th, 2006 at 9:11 am———————————————————————
A Japanese Serendipity Trainer in Educ/Mgmt
Member Coach, ICF-Japan; A Mild Sutaba Loyalist in Tokyo
———————————————————————
/gtw-1