Discussion Introduction
TRIBAL KNOWLEDGE is more than just a book—it’s the beginning of a conversation between you, me, and others. I say this because we have the opportunity to share comments, opinions, and rebuttals on everything written in the book. To spark discussion with those who’ve read TRIBAL KNOWLEDGE and with those who’ve yet to read it, I’ve included tidbits from each of the 47 TRIBAL TRUTHS detailed in the book.
There’s much to explore here so dig in and dig around. Comments are more than welcomed—they are expected! Enjoy.
Posted in Discuss the Tribal Truths

Hi, there.
This’s super-great. I just ordered a copy from amazon.co.jp. Am Japanese, but am already hooked up on your Starbucks Precepts?!
Being a native coach, I plan to use one of the metro-Tokyo Starbucks
joint to hold a sort of inspirational buzz session among all Tokyo-resident
coaches, trainers, all English speaking.
Of course, over multiple cups of Starbucks coffee and/or tea.
Any suggestion as to how to carry on such open buzz sessions?
Thanks for your interest in this note–all the way from the hustle and bustle of Tokyo, Japan.
From: A Japanese Serendipity Trainer, and of course, a Starbucks Addict?!
Posted by KyariKon on October 14th, 2006 at 2:08 pm/gtw-1
Cool, informative and simple! That’s how it should really be! Webmasters, respect! I only wish that all website owners can realize that!
Posted by Mib Black on October 16th, 2006 at 5:55 pmI wish more companies would embrace these truths. Something tells me that this will never happen. The reason is simple - too many people’s livelihoods depend on traditional marketing and since SBUX is ahead of the curve, it will take at least a decade before people start getting it. This is a great book and reference tool for all who aspire to have a breath of the success of SBUX.
Posted by Clive on October 18th, 2006 at 9:10 amHi, there! Esp., Mr. Moore!
Are you constantly reading up on your own 47 truths listed here?
Or, rather you just post’em, and let them go…
I’m 55% thru your book and find it amusing. Has got a lot
to learn, as well as to teach others about how SBUX ought to
run. BTW, you say SBUX in English; we say, in Japanese,
Sutaba. Which one sounds more friendly, more affable…?
Yours to think about !
A Japanese Serendipity Trainer in Educ/Mgmt
Posted by KyariKon on October 28th, 2006 at 6:46 amin Tokyo, Japan; A Great Sutaba Fan
/gtw-1
KyariKon … thanks for dropping by the site and for reading TRIBAL KNOWLEDGE. And yeah, I will respond to comments left for anything posted here. Sorry for not responding to your earlier comment. As far as any tips on holding a “buzz session” at SBUX, split the larger group into many small groups. My advice is to keep each group no more than four people or just enough people that can comfortably sit around a table at SBUX.
Sutaba does sound more affable than SBUX. I use the shorthand SBUX because (a) it’s the stock ticker symbol for Starbucks and (b) it’s something I would use all the time in emails/presentations when I worked at Starbucks.
Posted by johnmoore on October 28th, 2006 at 5:42 pmHi, there, everybody. Esp., Mr. Moore!
Thanks somuch for your comment, as above.
Much appreciated, and will make the best use of your advice.
As for the “intellectual? gathering” at a Japanese Sutata, right
in the center of metro-Tokyo, will certainly apply your advice
to our group discussions.
Namingwise, didn’t know SBUX is a stock sticker symbol. Shows my
ignorance, right?! Thanks also for your compliment on our Japanese
acronym of Sutaba for Starbucks.
Will keep an eye wide open on your updatings.
Thanks again for all of your great efforts. Should you ever plan to visit Japan, drop me a line, will ya?
A Japanese Serendipity Trainer in Educ/Mgmt
Posted by KyariKon on October 28th, 2006 at 7:23 pmMember Coach, ICF-Japan, Tokyo, Japan
/gtw-1
Hi, Sutaba Tribe!
G’d Mornin’ How’s the new day treating you?
Came up with a flash idea, out of a (Japanese!) blue key!
How about voting the “top 5 most likable” Tribal Truths
from this list of 47? Rank-order the top 5–kind of contest,
shall we do?
Who can second it, I wonder…
As ever, live, love, and have a cup of Sutaba coffee !
Posted by KyariKon on October 30th, 2006 at 4:10 am——————————————————————
A Japanese Serendipity Trainer in Educ/Mgmt
Member Coach, ICF-J; A ‘Mild’ Sutaba Loyalist in Tokyo
——————————————————————
/gtw-1
KyariKon … no need for anyone to “second” this. I’d like to see which five Tribal Truths resonate with you. Go ahead. Tell us.
Posted by johnmoore on October 30th, 2006 at 4:48 amHi, Mr. Moore, and everybody else!
Nagata, again, from Tokyo, Japan.
To: Mr. Moore. Thanks for endorsing. That’s, to me, your kind of seconding it, isn’t it? Or, even the SBUX way…would you say?!
To: Other Sutaba Loyalists. Regardless of your degree?!, e.g.,
“extreme” (cf. p.113, Tribal Knowledge) or “mild” (cf. Nagata’s
invention?) — as an enthusiast anyway, what do you think?
What’d be our criteria of choosing the top 5 Truths? And why?
One criterion? No doubt, uniqueness of concept? But again, what’s
supposed to be unique? Curiosity goes on’on…endless?
Another? How about one of a kind expression? Ditto with the same?
What makes one of a kind? Again, I’m lost…?!
Just as I say let’s choose the top 5 (truths), let’s first choose
(top?) 5 criteria ?
Complicated, you say… Well, if so, just go ahead with your snapp
judgment; come up with 5; and list’em up here.
No question asked?!
As ever, live, love, and have a cup of Sutaba coffee !
Posted by KyariKon on October 30th, 2006 at 8:50 am———————————————————————
A Japanese Serendipity Trainer in Educ/Mgmt
Member Coach, ICF-Japan; A Mild Sutaba Loyalist in Tokyo
———————————————————————
/gtw-1
Hi, Sutaba Tribe !
Just a short but stimulating? follow-up note
from Tokyo, Japan re: the just above posting.
You see, these criteria can be: either (a) Perceptive,
(b) Attitudinal, and (c) Behavioral–. What else?
RIGHT!?
GIVEN THAT ASSUMPTION, can you come up with the “top 5
most likable” TRIBAL TRUTHS?
NO REASON ASKED — Let’s say. Fair deal??
GOOD LUCK !
KyariKon, in Tokyo
Posted by KyariKon on October 30th, 2006 at 1:15 pmHi, Mr. Moore and everybody else !
G’d Mornin’ (JST-wise).
Re: YOur Formatting of this “Discussion Introduction”…
Why not change to “Newest First”? That way, not only you but also
readers jumping in here can quickly check to see what’s the latest
post and see the “history” into the past.
Most of other blogs I participate in–go this way, including my own
(see KyariKon).
And, one more…
Re: Your Home of “Tribal Knowledge” …
A good overview, sort of, of the entire coverage by item, but again
why not add the “latest count” of posted comments right next to
the line of “Discussion Introduction.” That is,
(e.g.) Discussion Introduction →→→ 10 Comments
and make the 10 Comments clikable (number 10 as of 10/31).
That way, everybody–including you yourself–will be tempted
to click on this “Comments” number and read on…
Just for your carefree thinking.
As ever, live, love, and have a cup of Sutaba coffee !
Posted by KyariKon on October 31st, 2006 at 5:18 am——————————————————————-
A Japanese Serendipity Trainer in Educ/Mgmt
Member Coach, ICF-J; A ‘Mild’ Sutaba Loyalist in Tokyo
——————————————————————-
/gtw-1
This site is interesting as well as informative. Enjoyed browning through the site. Keep up the good work.
Posted by DanaKolin on October 31st, 2006 at 2:54 pm___________________________
http://www.krabi.go.th/men/
Nice site! Keep it running!
Posted by Stefaniya on October 31st, 2006 at 7:32 pmhttp://www.kalasin.go.th/index.html
Hi, there, every Sutaba Tribeperson!
G’d Mornin’ (JST-wise)!
Nobody’s voting your “most likable top 5″ Tribal Truths?
Shall I plug you an idea??
As ever, live, love, and have a cup of a darn hot Sutaba
Posted by KyariKon on November 1st, 2006 at 4:02 ammorning coffee !
—————————————————————–
A Japanese Serendipity Trainer in Educ/Mgmt
Member Coach, ICF-J; A ‘Mild’ Sutaba Loyalist in Tokyo
—————————————————————-
/gtw-1
I’m biased as to which of the 47 “tribal truths” are my favorites. The five I believe that have the most to offer small-to-midsize businesses are:
#1 | Building the Business Creates the Brand
#9 | Strong Brands Always Have More Brand Credits than Debits
#24 | Touchology Trumps Technology
#38 | Abhor Complacency. Resist Conservatism. Fight Conceit.
#47 | Be Mission-Driven to Change the World
That’s my take, what’s yours?
Posted by johnmoore on November 3rd, 2006 at 9:17 pmHi, there.
Thanks, Mr. Moore, for voting in your “top-5 most
likable?! Tribal Truths.”
Sure yes, you ought to be biased, being the sole author of the whole
series. And your criterion of offering the value for small-to-midsize
businesses means a lot to me, too. Typical of your nice consideration,
isn’t it?
What about me, you’re now asking? Well, of course, will be more than
willing to vote for the 5, but let me see if someone else will still challenge
you in this voting game.
Shall we have another week to pass–till we see if/how many others
will join in. Our deadline: Tuesday, 11/14 (JST)?
No matter what will happen on 11/14, I will join you, Mr. Moore,
on this voting game, and will surely give you my top 5! Take my promise, will ya? I’m the one who always walks the talk !
As ever, live, love, and have a darn good cup of Sutaba coffee !
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Posted by KyariKon on November 7th, 2006 at 5:49 pmA Japanese Serendipity Trainer in Educ/Mgmt
in Tokyo, Japan
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
/gtw-1
Hi, Mr. Moore, and everybody else!
A quick follow-up note on the above one.
Why not reverse the order of posting, as I had once argued?
Kindly read my case for the “Newest First” posting, so you can always see who’s ticking what tribal truth most lately. Then, all other posts should
be listed in the descenting order, date-wise.
Any reason for not doing so?
Another point, also raised sofar:
Why not enlist the # of posts right next to the “discussion introduction”
on the home page of this column? Either before or after.
In that way, readers popping up the home page will immediately come to see how many total posts have been made, anyway. And, that should work as a strong incentive for others to send in their own.
These two points, as I think, should merit your (Mr. Moore’s) and
your (dear fellow readers’) attention.
A humble suggestion from a Japanese serendipity trainer in educ/mgmt
Posted by KyariKon on November 8th, 2006 at 10:10 amactive in Tokyo, Japan; a multi-tasker, member coach, ICF-Japan
/gtw-1
Hi, Mr. Moore and Everybody Else !
Nobody still interested in voting for the “top-5″ most likables from among the 47 listed by you as the Tribal Truths?
Why not interested in this sort of intellectual, amusing, and entertaining
game?
As for myself, will sure vote in as I had promised above. Two more days
later, rain or shine (JST-wise) !
~~~~~~~~~~~~~~~~~~~~~~~~~~
BTW,To: Mr. Moore, What have you got to say about my friendly?
suggestion of reversing the order of posting to the “newest first”?
And, mentioning the # of “Comments” either before or after “Discussion Introduction”??
What appears to be an obstacle to doing that? Readers’ objection…?
As ever, live, love, and have a darn good cup of Sutaba coffee !
Posted by KyariKon on November 12th, 2006 at 3:49 pm—————————————————-
A Japanese Serendipity Trainer in Educ/Mgmt
Active in Tokyo; A ‘Mild’ Sutaba Loyalist
—————————————————–
/gtw-1
Hi, Mr. Moore, and Everybody Else !
My decision time. I walk the talk, you know. Period.
Following are my top-5 most likables, at random listing:
You like’em?
#39: Build Bridges Between Old Employees and
New Employees
#35: Practice Passionate Followership
#29: Walls Talk. Take a Moment to Listen.
#22: Practice Local Warming
#4: Tell the Story. Don’t Make Up a Story.
Any reason why I’ve chosen all these 5?!
Of course — wait till I shoot again…
For now, kindly compare mine with Mr. Moore’s.
As ever, live, love, and have a darn good cup of Sutaba coffee !
————————————————-
Posted by KyariKon on November 14th, 2006 at 5:57 pmA Japanese Serendipity Trainer in Educ/Mmgt
Active in Tokyo; A ‘Mild’ Sutaba Loyalist
————————————————-
/gtw-1
Hi, there, everybody !
How’s the whole world treating you? Esp., Mr. Moore?
You’ve been quiet these days? Anything wrong with you? Down with an Asian flu?? I hope not, of course.
See the above “entry” of my own top 5?! That’s my take, you see, and
what follows is my personal (poor?) reasoning behind each selection:
#39: This’s really good. It’s easier said than done. Something very difficult to do successfully. So, if you and/or all companies can do it
as said, no doubt everybody will be happy. Truly, a win-win! So,
I vote for it strongly.
#35: I kinder like this expression: “Passionate Followership.” Linguistically, this is a good case? of “self-contradiction,” right?!
If you’re a follower, usually you’ve got no passion, therefore, you just
follow. And, if you’re passionate enough–enough to do anything, then usually you ain’t gonna be any follower. You make a leader, right?!
So, this concept of PF, I truly love and wish everybody working at any
Sutaba place becomes such a one! So, I vote for it strongly.
#29: Really? Wow! You know, in Japan, we have just the opposite, sort of…
Walls Have Ears. Right?! The meaning here is: don’t talk
unnecessarily, ’cause someone may be hearing you somewhere, even
walls… I like this western counter-logic, and vote for it strongly.
#22: I also like this one: Local Warming. But, not ‘Global’ Warming,
of course! Yet, isn’t it difficult to do local warming as you expect…?
If every Sutaba store and everyone of us can practice local warming, then we’re gonna have a beautiful society, right?! Wish for one, and I vote for it strongly.
#4: Finally, how about this one? ‘Tell’ the Story–not make it up! Absolutely, right! To tell a story, you’ve got a real story indeed tellable, right, whereas to make one up, you just fake it up. That’s no real story.
Shall we all expect any Sutaba place to have got a darn good story to tell
to visiting customers–one a day is okay? Just a short memo is okay.
Show us your “Passionate Followership” by way of story telling. That’s showing your “local warming,” which will then “build bridges between
old and new staffs.” And, if you do it everyday, and consistently (to
Mr. Moore: you like this word, right?!), “walls talk” ultimately. So, I vote
for it strongly.
Well, that wraps up more or less. To everybody else: Why keep silent?
Come on, and get passionate to play this top-5 game. Give us your list
and defend it, like I did above. Poor logic, you say?! Fine–as long as I honestly believe in it. You see, I walk the talk. Period.
As ever, live, love, and have a darn good cup of Sutaba coffee !
Posted by KyariKon on November 16th, 2006 at 5:51 am———————————————————-
A Japanese Serendipity Trainer in Educ/Mgmt
Active in Tokyo; A ‘Mild’ Sutaba Loyalist
———————————————————-
/gtw-1
Good stuff KyariKon. Thanks for adding your well-reasoned voice to some “tribal truths.” As for tweaking the ordering of comments from newest to oldest … I could probably do that. This whole online extension of the book is more an experiment that anything else. I’m glad you are enjoying the book and enjoying the conversation on the Tribal Knowledge website.
johnmoore
Posted by johnmoore on November 18th, 2006 at 10:05 amHi, Mr. Moore, and Everybody Else!
You, Now Back on Stage, Mr. Moore! Great!!
Have been wondering what’s been eating your heart these days. No comment, no nothing for quite a while. Thought (even) you got
ill or something…
Now that you’re back on, let us move on further, and may I again
strongly argue for the case of reversing the order of posting
to the “newest first”? And, adding “~~~so many~~~Comments”
either before or after “Discussion Introduction”?
That way, readers will be always intrigued to know what’s the latest
post and the latest “total count” right there on the home page. The sooner, the better, please.
BTW, I still wonder why other readers have been so reluctant to
contribute their own comments/posts here. You, dear Readers,
what’s bugging you? Come on, and say something about John
Moore, his inspiring book, his tribal truths!
With more of us readers participating in this great endeavor of Mr. Moore’s
this “whole online extension” of the book will truly become one of a
kind SNS type of forum. Let’s make it more empowering, with each
other’s effort, right?!
As ever, live, love, and have a darn good cup of Sutaba coffee !
Posted by KyariKon on November 19th, 2006 at 5:31 am——————————————————–
A Japanese Serendipity Trainer in Educ/Mgmt
Active in Tokyo; A ‘Mild’ Sutaba Loyalist
——————————————————–
/gtw-1