“It is better to hire people who can get you to where you want to be than people who profess to have been there before.” That’s brilliant advice from Guy Kawasaki, old-school Apple Computer employee, as written in his book, The Macintosh Way. It is also highlights the Starbucks’ way to hiring right.

Starbucks places more importance on hiring people who have a mix of verve, candor, can-do spirit, and a highly likeable personality than they do on people who have years of experience.