The best internal culture a company could hope for is one where the employees are so loyal they spread word of the company and its product with fierce passion, a culture where employees go way beyond being minions to being missionaries.

Turning minions into missionaries can only happen if the employees truly believe in the company. The company with missionary employees is one where the workforce is there because it wants to be, not because it needs to be. These employees talk about the quality of the company itself, the values the company endorses, the way in which their lives are enhanced because of it.