(19) Needs Are Rational. Wants Are Aspirational.
By tapping into people’s wants and offering them a way to actualize their aspirations, Starbucks has transcended the commoditization trap. Successful businesses find ways to close the aspirational gap by fulfilling consumer wants, not needs.
Posted in Discuss the Tribal Truths
Hi, there.
To me, this’s super-terrific!
Starbucks attracts “wants” — and expels “needs,” right ?!
Starbucks is aspirational — not rational, therefore, right ?!
Are we not now fastly moving into a “wants culture”?
Strive & thrive !
From: A Japanese Serendipity Trainer in Educ/Mgmt
Posted by KyariKon on October 18th, 2006 at 6:23 pm/gtw-1