(11) Locationing is Advertising
“Location, location, location” is the most well-known mantra in the real estate game. Because of Starbucks, it is also becoming a well-known mantra for savvy businesses to receive free advertising exposure.
Posted in Discuss the Tribal Truths
i think that the location has very serious place in the small and medium busnisses. But the category that uses word of mouth marketing for special clients I think this helps for growing slowly but with safty steps.
Posted by visar on October 8th, 2006 at 8:18 pmI think this is the single most important reason for SBUX growing as fast as it has. It seems to have worked well for MacDonald’s, also. It is always a good idea to provide convenience for your customers by being on every conceivable corner. It shuts out the competition.
Posted by Clive on October 18th, 2006 at 8:57 amHi, there.
I think locationing is “inviting.”
Locationing is “magneting,” (if that’s ever an English word…)
Meaning is clear, right??
Strive & thrive !
From: A Japanese Serendipity Trainer in Educ/Mgmt
Posted by KyariKon on October 18th, 2006 at 6:17 pm/gtw-1